From:
To:
Us
You
Created to capture the moments you don’t even realize you’ll want to remember.. The way your hands shook a little before the aisle. The stolen glances no one else caught. The tiny, perfect chaos humming in the background. The Sweetheart Society was born as a way to honor those in-between moments, the ones that never make it into the formal album but end up meaning the most. Consider this our promise: while you’re busy living your day, we’ll be gently gathering the pieces you’ll want to keep forever.
The Modern Bride
This one’s for the lovers.
The Art
Capturing the Small Moments
Wedding Day Content Creation
Based in Minneapolis, MN
On Your Special Day
The Consultation
Before anything else, I want to understand you. During our consult call, we’ll talk through your vision, your personalities, and the moments that matter most. I’ll ask about the little things like how you met, what you love about each other, what makes you feel most at ease, because those details help me create content that feels deeply personal and true to you both.
We’ll also discuss your timeline, your venue, your priorities, and any special moments or traditions you want honored. By the time we’re done, you’ll know exactly what to expect and feel completely supported going into the day.
Pre-Wedding Planning
After you book, I build a customized content plan that fits your day naturally. This includes refining your timeline from a content perspective, noting your priorities, and preparing for the natural flow of events so nothing meaningful is missed. Everything is tailored to you. I make sure I understand the atmosphere of your wedding, the aesthetic you love, and the moments that will matter most, so the content reflects your story authentically. My goal is to handle the logistics quietly in the background so you can go into your wedding knowing everything is taken care of.
On Your Wedding Day
On the day of, I blend in like a friend with an eye for detail, moving intentionally and unobtrusively so I can capture every meaningful moment without interrupting anything. Whether your day is slow and intimate or lively and energetic, I adjust to the rhythm and follow the natural flow, documenting the candid pieces that make the day yours.
You’ll receive all of your raw content within 24 hours, so you can relive the best parts of your day while you’re still soaking it in, and your edited highlights within 1-7 days after that.
Hailey Cory (the future Mrs Smith)
The Founder
I’ve always been drawn to the moments that feel alive — the ones that linger in memory, quiet but electric, and demand a closer look. With a background in design and marketing, I approach wedding content as an art form, crafting imagery and stories that are deliberate, thoughtful, and evocative. The Sweetheart Society is the “chic older sister” to my OG brand, The Social Development, and it exists to bring a more intentional, artistic perspective to weddings. Planning my own wedding made me realize how much these moments matter — and how much potential there is to capture them in a way that feels intimate, nostalgic, and profoundly yours.
